The story of Lovia originated with the desire to do things differently. Lovia is passionate about making the fashion world more sustainable, one trash-turned-into-treasure at a time. Lovia creates timeless design items out of excess materials recovered from other industries, practicing radical transparency and revealing every item’s carbon footprint, materials, makers and pricing structure. Lovia is striving to create a modern circular economy that knows no waste, only resources that go around in an endless cycle. Thanks to our shared ideology, Kaarna Elk Leather is the perfect material for selected Lovia items.